Blu-J

Blu-J is a place to record your lived experiences and examples of the cool stuff you do, like when you went above and beyond to help a client, innovated to solve a problem, educated someone; meaning they avoided risk and cool stuff like this are powerful insights, compelling content and captivating conversations renown for capturing the hearts and minds of your audience, driving engagement, winning buying decisions and showing value.  We call these examples Value-telling content and they are brilliant at showcasing your capability, building credibility and trust.

Sounds simple right?

But we know life is fast and these stories go unnoticed, they’re never recorded and they get forgotten.  This means compelling examples of your capability and differentiators go unused and fall through your leaky bucket and drain away.

Some companies are unsure what to do with their good news stories and how to use them.    Their stories aren’t tracked and there is no standard and process to squeeze all of the juice out of the content.

It’s also common for companies to suffer from content constipation, which means good news stories are stuck where they originate and don’t make it to the people who can use them.

The enlightened and progressive users of your stories convert them into performance reports, account reviews, client meetings, bid answers, sales pitches, ice-breakers, presentations, training, marketing collateral case studies and blogs to name a few.  But those suffering from content constipation or have disorganised content, tend to find themselves wasting time hunting for it, nagging colleagues for words and have to convert low quality stories into something potent.  Like trying to make a silk purse out of a pig’s ear.

These people are forced to deliver a ‘that will have to do’ performance, so they default to generic stuff, or old boiler-plate stock answers and dust off out-dated case study from 2018 and you run the risk of not making the impression they need to make.  It’s Like taking a sword to a gun fight.

This is what we fix…

Blu-J is a place to record your lived experiences and examples of the cool stuff you do. We are the catalyst for content capture helping you build a portfolio of stories so they never get forgotten and the opportunity to use your stories is not lost and we help unblock content constipation, getting the examples of the great things you do moving and available to people who use them to deliver a high persuasive performance and win the decisions you deserve.  Having greater visibility of the good stuff that goes on in the business is perfect for assurance.

We do this by with our on-line platform that acts just like a Logbook.  It’s a plug-in or self-contained process that is simple to use and sets a content standard, which is the secret sauce: A battle-hardened blu-print, built over 20 years that makes your content high grade and compelling.  The portfolio you build of white-hot examples of the great things you do is well-organised, easy to find and even easier convert into sales and marketing collateral, saving you time and effort. And we provide this for less than £1 a day, per person and that’s our most expensive subscription.  Not to mention a free 14-day trial period and a Blu-J guarantee or our Freemium option.  It’s risk free.