HooYu is a global customer onboarding platform designed to increase the integrity of KYC and maximise the success of customer onboarding.
OUR STORY
137 years! That’s the combined amount of experience that our management team has in the ID verification, KYC, and customer onboarding industry. Having pioneered online people search more than 20 years ago with 192.com, the team went on to build 192business, a highly successful ID verification company that was acquired by Experian in 2012.
Today, our original company,192.com is going stronger than ever and HooYu offers the most innovative services for to help organisations increase the success of their customer onboarding and KYC processes.1
Our vision
The team behind HooYu has helped thousands of businesses to verify millions of customer identities, here are some of our core principles as we go about building the future of digital identity.
The user owns and manages their identity in a secure digital identity wallet, we've built a secure digital identity wallet app that the user downloads to create their digital identity. When a relying party asks to verify a user's identity, they use their HooYu app to share their verified identity or certain aspects of it based on the level of assurance required.
The relying party can consume verified identity results in compliance with KYC regulations, KYC and AML regulations in the UK, the EU and beyond are now being published that allow regulated firms to rely on a trusted digital identity. HooYu is at the forefront of working with national governments and industry bodies to construct the digital identity ecosystem in a way that works for the user, the relying party, the regulator, and Identity Providers (IDP) like HooYu.
Powered by market-leading KYC and customer onboarding technology, The HooYu digital identity app is powered by the same approach that has verified millions of identities for banks like NatWest and gambling operators like Betfred. We blend facial biometrics, liveness detection, ID document validation, database checks, geolocation, and digital footprint analysis so that relying parties know who they're dealing with. Our processes are aligned with GPG45 and government accreditation.
User-centered privacy & security, At HooYu we believe that the user owns their identity, that their identity data shouldn't sit in centralised databases, and that the users should control who has their data. The HooYu app is engineered so that only the user can access their digital identity on their app and all personal information is stored on the individual's mobile device using 256b AES encryption security.
HooYu is trusted by tier-one banks such as NatWest, challenger banks such as Countingup, FinTechs such as Suits Me, and online gaming firms such as Betfred.
HooYu blends UI & UX features to build a smooth digital verification journey with a range of identity validation technologies to help regulated firms know who they're dealing with.