Marketing and candidate attraction

Recruitment marketing specialists help you stand out: building your brand, creating content, running campaigns, writing job adverts and making sure your emails reach inboxes. A good partner brings in candidates and clients, and can show you it has.

What to look for

• They know recruitment. Marketing an agency is different from marketing a product. Look for experience with agencies in your sectors.
• Clear goals from the start. Agree what success looks like: applications, client enquiries, meetings booked or awareness in a new market.
• Honest reporting. Results you can trace to enquiries and placements, not only likes and views.
• Email that lands. If you send a lot of email, deliverability matters: setting up your domain properly (SPF, DKIM and DMARC), keeping lists clean and protecting your sending reputation.
• Content your consultants can use. Posts, videos and adverts consultants share on their own profiles often go further than the company page.

Questions to ask before you sign

• What results have you achieved for agencies like ours?
• Who writes the content, and how much input do you need from us?
• What's included each month, and what costs extra?
• Who owns the content, accounts and data you create?
• What's the minimum term?

Watch out for

• Paying for activity rather than results. Ask how each piece of work leads to candidates or clients.
• Sending bulk email from your main domain without the right setup. It can stop your everyday emails arriving too.