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Thu 1 Oct, 2026
Overview
A‑Game: Coaching and a private network for high-performing men
A‑Game helps ambitious men perform at their best, look after their health and be fully present at home. Founded by Adam Smith and Adam Mayhew, we combine coaching, practical accountability and a private network built around mindset, health, performance and relationships.
We work with business owners, founders and senior executives who have achieved success but can feel the pressure affecting other areas of their lives.
Who we help
You might be growing a business, leading a team or carrying the responsibility of providing for your family. From the outside, things look good. But you struggle to switch off, question your decisions and find yourself thinking about work when you’re supposed to be spending time with your children.
Your health has slipped. You’re more impatient than you want to be. You keep telling yourself things will settle down once you get through the next busy period.
A‑Game is for men who recognise these patterns and are ready to take responsibility for changing them.
What we help you work on
Our coaching focuses on four areas:
- Mindset: understand the beliefs and thought patterns behind overthinking, self-doubt and the constant need to prove yourself.
- Health: build consistent habits that support your energy, fitness, recovery and ability to handle demanding days.
- Performance: make clearer decisions, follow through on your priorities and respond more calmly under pressure.
- Relationships: communicate better, manage your reactions and give the people closest to you your attention.
How A‑Game works
Depending on your programme, support can include one-to-one coaching, group coaching, health assessments, nutritional support, practical tools and in-person events.
You work on the challenges happening in your life now, with support to put what you learn into practice between sessions. You also connect with other ambitious men who understand the responsibility of running a business, leading others and raising a family.
What you’re working towards
The aim is to feel clearer in your decisions, more consistent with your health and more in control of how you respond when things get difficult.
To finish work and actually enjoy your evening. To spend time with your family without constantly checking your phone. To pursue your ambitions while making time for the life you’re building.
Meet the founders
A‑Game was founded by Adam Smith and Adam Mayhew. Together, we have worked with more than 500 people, including leaders from organisations such as Amazon, Dell and Team GB.
FAQ’s
A-Game is for successful men who want to perform at a high level without neglecting the rest of their life. Men who want to do well in their career, look after their health, be happier at home and spend more time around people who push them forward.
We focus on the areas that have the biggest impact on how you perform and how you feel — mindset, health, relationships, habits, confidence, accountability and the way you show up day to day.
Our events are designed to get you out of the normal routine and into the right environment. Depending on the event, that could include coaching, honest conversations, reflection, business and life discussions, movement, breathwork, challenges and time with like-minded men.
A-Game is designed to fit around a busy life. The more you put into the coaching, events and community, the more you will get from it, but the aim is to help you perform better and become the best version of yourself, not to give you another thing to manage
We’ll talk about where you are now, what is working, what is not and what you want to improve. We’ll then explain how A-Game works and decide together whether it is the right fit.
Get back on your A‑Game
Visit our website to explore the coaching options and arrange an initial conversation about what you want to change.
